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Friday, November 12 • 9:30am - 10:30am
Creating the Interactive 1936 Ford Dealership Experience for the Early Ford V-8 Museum

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The team that worked collaboratively with donors Joe and Craig Floyd to create the "Floyd Motors" 1936 Ford Dealership Experience at the Early Ford V-8 Museum in Auburn, Indiana, will discuss their practical approach to successful team building while creating an exciting new museum experience. The museum was approached by a donor with a comprehensive collection of 1936 Fords and a challenge to create an educational experience with the 19 cars and trucks. The donor wanted to explain why Henry Ford had added new models and increased production in the middle of the Great Depression, but we knew it could be more than that. The museum building an addition, and with generous funding from the donor, dedicated 12,500 square feet to an exhibit that would tell the story of 1936 in an interactive and educational way. In less than 8 months, with everyone in constant contact, we opened "Floyd Motors," a 1936 Ford dealership experience that puts the cars in social, historical, and technological context. By focusing on visitors' needs and leaving egos at the door, everyone worked together seamlessly. The result was one of the most satisfying and enjoyable work experiences that each of us has had. We will present the details of the collaboration, the challenges we faced, how we overcame them, and provide an overview of the resulting visitor experience.

avatar for Josh Conrad

Josh Conrad

Executive Director, Early Ford V-8 Museum
Josh Conrad has served as Executive Director of the Early Ford V-8 Foundation Museum since 2016. Prior to being promoted to Executive Director he held the positions of Collections Coordinator and Curator. He studied Secondary Education, History and Anthropology at Ball State University... Read More →
avatar for Mary Seelhorst

Mary Seelhorst

Independent Consultant
Mary Seelhorst is an independent museum exhibit developer and writer with more than 30 years of experience developing educational exhibits on history and technology subjects. She is widely published, including a seven-year stint writing a monthly column for Popular Mechanics. Among... Read More →
avatar for Matt Short

Matt Short

Museum Account Executive, Group Delphi
Matt Short’s academic background includes a B.A. in History from Albion College and an M.A. in Chinese Studies from the University of Michigan, where he also earned a Graduate Certificate of Museum Practice. Matt has worked for The Henry Ford Museum, The R.E. Olds Transportation... Read More →

Friday November 12, 2021 9:30am - 10:30am EST
Revs Institute - Theater

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